
Material (2012)
Material (2012), directed by Craig Freimond, starring Riaad Moosa and Carishma Basday.
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If he told you the story of his life you would probably think he was joking!
Synopsis
Cassim Kaif is a young Muslim man who works in his father's fabric shop in Fordsburg, Johannesburg. In the family tradition, Cassim, as the only son, is expected to take over the family business from his father.
- Craig FreimondDirector
- Riaad MoosaWriter
- Ronnie AptekerWriter
About the film
Material is a 2012 South African film, directed by Craig Freimond and written by Craig Freimond, Ronnie Apteker, Robbie Thorpe, Rosalind Butler and Riaad Moosa. After playing at Film Africa 2012, it has been shown at numerous film festivals around the world (London, International Film Festival of India, Busan) and gained a reputation as one of the best original South African films and a significant leap forward for the country's film industry. Its portrayal of the lives of Muslims in South Africa was seen as an honest attempt to tackle some of the social issues facing the country's multiracial society.
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Material is a 2012 South African film, directed by Craig Freimond and written by Craig Freimond, Ronnie Apteker, Robbie Thorpe, Rosalind Butler and Riaad Moosa. After playing at Film Africa 2012, it has been shown at numerous film festivals around the world (London, International Film Festival of India, Busan) and gained a reputation as one of the best original South African films and a significant leap forward for the country's film industry. Its portrayal of the lives of Muslims in South Africa was seen as an honest attempt to tackle some of the social issues facing the country's multiracial society.
Plot
Set in the Muslim Indian enclave of Fordsburg, Johannesburg. Material revolves around the tempestuous relationship between Cassim Kaif and his aging father whose one dream is for his son to take over the family's fabric shop, which is struggling to stay afloat. However, Cassim wants to be a stand-up comedian, a notion that his traditionalist father strongly disapproves of. When Cassim lands a gig at a local bar, he has to find a way of keeping it a secret from his family. The film's portrayal of the clash between youth, tradition and religion, alternates between family drama and snippets from the world of stand-up comedy.
Cast
Riaad Moosa as Cassim Kaif
Vincent Ebrahim as Ebrahim Kaif
Joey Yusuf Rasdien as Yusuf
Denise Newman as Fatima Kaif
Krijay Govender as Dadi Kaif
Zakeeya Patel as Aisha Kaif
Carishma Basday as Zulfa Ahmed
Royston Stoffels as Rafiq Kaif
Quanita Adams as Shareen
Afzal Khan as Faheem
Mel Miller as Merv
Nik Rabinowitz as Dave Gold
Awards
7th South African Film and Television Awards (2013) - Best Director of a Feature Film (Craig Freimond), Best Actor in a Feature Film (Riaad Moosa), Best Supporting Actor in a Feature Film (Vincent Ebrahim), Best Feature Film, Best Sound Designer of a Feature Film
Sequel
It was titled New Material, alongside arrivals Riaad Moosa, Vincent Ebrahim, Denise Newman and Joey Yusuf Rasdien. It will be released on 1 October 2021.
References
External links
Material at IMDb
Text from Material (film) on Wikipedia, licensed CC BY-SA 4.0. https://en.wikipedia.org/wiki/Material_(film)
Trivia
- The production budget was US$ 2.0 million.
- It premiered on February 9, 2012, a Thursday.
- It runs 1h34 — a typical feature length.
- This film's quiz has 13 questions — enough to play more than once without repeats.
Production
- CountriesSouth Africa
- LanguagesEnglish
- BudgetUS$ 2,000,000
- StatusReleased
Cast
-
Riaad Moosa
Cassim Kaif -
Carishma Basday
Zulfa -
Quanita Adams
Shareen -
Denise Newman
Fatima Kaif -
Krijay Govender
Dadi Kaif -
Zakeeya Patel
Aisha Kaif -
Vincent Ebrahim
Ebrahim Kaif -
Joey Yusuf Rasdien
Yusuf (as Joey Rasdien) -
Royston Stoffels
Rafiq Kaif -
Afzal Khan
Faheem - Mel Miller Merv
-
Nik Rabinowitz
Dave Gold
Quiz about this movie
Questions from the whole catalogue.
Play nowIf you liked this one
-
Jim Jefferies: Freedumb Comedy from the 2010s
7.3
-
Chris Rock: Kill the Messenger
7.6
-
Chris Rock: Tamborine Comedy from the 2010s
6.4
-
Muito Barulho por Nada Comedy from the 2010s
6.8
-
Troca de Talentos Comedy from the 2010s
6.2
-
O Terror das Mulheres
6.3
-
Chris Tucker: Live Comedy from the 2010s
6.0
-
Os Três Patetas Comedy from the 2010s
5.8
-
Kevin Hart: I'm a Grown Little Man
7.3
-
Trevor Noah: Filho de Patricia Comedy from the 2010s
7.1
-
Duplex
6.1
-
The Paper Tigers
6.7
Crew
- Craig Freimond Director
- Riaad Moosa Writer
- Ronnie Apteker Writer
Questions about this film
What is Material about?
Material: Cassim Kaif is a young Muslim man who works in his father's fabric shop in Fordsburg, Johannesburg. In the family tradition, Cassim, as the only son, is expected to take over the family business from his father.
Who directed Material?
Material was directed by Craig Freimond in 2012.
Who stars in Material?
The cast of Material includes Riaad Moosa, Carishma Basday, Quanita Adams, Denise Newman and Krijay Govender.
How long is Material?
Material runs for 94 minutes, or 1h34.
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Page updated on 09/11/2026.
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