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Material (2012)

Material (2012), directed by Craig Freimond, starring Riaad Moosa and Carishma Basday.

02/09/2012 BR Comedy 1h 34m

If he told you the story of his life you would probably think he was joking!

Synopsis

Cassim Kaif is a young Muslim man who works in his father's fabric shop in Fordsburg, Johannesburg. In the family tradition, Cassim, as the only son, is expected to take over the family business from his father.

  • Craig FreimondDirector
  • Riaad MoosaWriter
  • Ronnie AptekerWriter

About the film

Material is a 2012 South African film, directed by Craig Freimond and written by Craig Freimond, Ronnie Apteker, Robbie Thorpe, Rosalind Butler and Riaad Moosa. After playing at Film Africa 2012, it has been shown at numerous film festivals around the world (London, International Film Festival of India, Busan) and gained a reputation as one of the best original South African films and a significant leap forward for the country's film industry. Its portrayal of the lives of Muslims in South Africa was seen as an honest attempt to tackle some of the social issues facing the country's multiracial society.

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Material is a 2012 South African film, directed by Craig Freimond and written by Craig Freimond, Ronnie Apteker, Robbie Thorpe, Rosalind Butler and Riaad Moosa. After playing at Film Africa 2012, it has been shown at numerous film festivals around the world (London, International Film Festival of India, Busan) and gained a reputation as one of the best original South African films and a significant leap forward for the country's film industry. Its portrayal of the lives of Muslims in South Africa was seen as an honest attempt to tackle some of the social issues facing the country's multiracial society.

Plot

Set in the Muslim Indian enclave of Fordsburg, Johannesburg. Material revolves around the tempestuous relationship between Cassim Kaif and his aging father whose one dream is for his son to take over the family's fabric shop, which is struggling to stay afloat. However, Cassim wants to be a stand-up comedian, a notion that his traditionalist father strongly disapproves of. When Cassim lands a gig at a local bar, he has to find a way of keeping it a secret from his family. The film's portrayal of the clash between youth, tradition and religion, alternates between family drama and snippets from the world of stand-up comedy.

Cast

Riaad Moosa as Cassim Kaif

Vincent Ebrahim as Ebrahim Kaif

Joey Yusuf Rasdien as Yusuf

Denise Newman as Fatima Kaif

Krijay Govender as Dadi Kaif

Zakeeya Patel as Aisha Kaif

Carishma Basday as Zulfa Ahmed

Royston Stoffels as Rafiq Kaif

Quanita Adams as Shareen

Afzal Khan as Faheem

Mel Miller as Merv

Nik Rabinowitz as Dave Gold

Awards

7th South African Film and Television Awards (2013) - Best Director of a Feature Film (Craig Freimond), Best Actor in a Feature Film (Riaad Moosa), Best Supporting Actor in a Feature Film (Vincent Ebrahim), Best Feature Film, Best Sound Designer of a Feature Film

Sequel

It was titled New Material, alongside arrivals Riaad Moosa, Vincent Ebrahim, Denise Newman and Joey Yusuf Rasdien. It will be released on 1 October 2021.

References

External links

Material at IMDb

Text from Material (film) on Wikipedia, licensed CC BY-SA 4.0. https://en.wikipedia.org/wiki/Material_(film)

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What is Material about?

Material: Cassim Kaif is a young Muslim man who works in his father's fabric shop in Fordsburg, Johannesburg. In the family tradition, Cassim, as the only son, is expected to take over the family business from his father.

Who directed Material?

Material was directed by Craig Freimond in 2012.

Who stars in Material?

The cast of Material includes Riaad Moosa, Carishma Basday, Quanita Adams, Denise Newman and Krijay Govender.

How long is Material?

Material runs for 94 minutes, or 1h34.

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Page updated on 09/11/2026.

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Scene from Material