
Setup (2011)
Setup (2011), directed by Mike Gunther, starring 50 Cent and Ryan Phillippe.
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Synopsis
A group of friends plan out a detailed heist that turns deadly when one betrays the other by taking off with the goods. Taking matters into his own hands, Sonny seeks out his revenge teaming up with the most dangerous mob boss in town to get back what is rightfully his. When he finally comes face to face with his longtime friend he will be forced to make a life changing choice.
- Steve GainerCinematography
- Mike GuntherDirector, Writer, Screenplay
- Mark StevensEditing
- 50 CentProducer
About the film
Setup is a direct-to-video action thriller heist film directed by Mike Gunther and written by Gunther and Mike Behrman. It stars Curtis "50 Cent" Jackson, Bruce Willis and Ryan Phillippe.
It was released straight to DVD and Blu-ray on September 20, 2011 in the United States.
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Setup is a direct-to-video action thriller heist film directed by Mike Gunther and written by Gunther and Mike Behrman. It stars Curtis "50 Cent" Jackson, Bruce Willis and Ryan Phillippe.
It was released straight to DVD and Blu-ray on September 20, 2011 in the United States.
Plot
In Detroit three friends, Sonny (50 Cent), Dave (Brett Granstaff), and Vincent (Ryan Phillippe), plan out a detailed heist of $5 million in diamonds. Their plans turn deadly when Vincent betrays the others, shooting Sonny and Dave. Dave dies on the spot, while Sonny manages to survive and seeks revenge by teaming up with Biggs (Bruce Willis), the most dangerous mob boss in town, to retrieve the money from the heist.
Biggs sends Sonny, along with one of his henchmen, Petey, to retrieve $2 million buried in a cemetery. They get the money and Petey puts the money in the trunk of his car, but he accidentally shoots himself. Sonny brings Petey's body to the Butcher. He follows a girl named Mia to the fence's home and threatens him. The fence runs to Vincent saying that he has to clean up his mess because he left Sonny alive as a loose end. Vincent kills him in response.
Biggs inquires about Petey and Sonny. Sal interrogates Ivan to death trying to find out information on Petey. Sonny heads to the church where the pastor asks, "do you believe in free will? the idea that you are free to make your own choices in this world?". Sonny replies "of course", the pastor continues, "then how could you make a choice between right and wrong if God did not offer the two extremes?". Vincent seeks John's help to close on the Sonny loose end. Sonny visits the cemetery and Dave's grave.
Sonny visits the Prison where Vincent's father is and he asks if there is “anything you want me to ask your son before I kill him?”. Mia is attacked in her home by the owner of the diamonds demanding his diamonds back. Vincent visits Mia and finds her dead body.
Sal and Tony interrogate another Russian who says "the black man took the money that's all I see, he took it." After the Russian dies in interrogation, Biggs says "I think he was telling the truth".
Vincent meets with Saunders in the prison, who extorts him for $100,000 in protection money to protect his father. Vincent visits his father who divulges that he knows that Sonny is alive and he visited him. He tells his son "Big men make big moves, are you a big man?".
Sonny takes some of Biggs' $2 million and puts it into a Teddy Bear and then into a Box. Then, Sonny goes to Biggs and falsely claims that Vincent has his money. John arranges a meeting with Vincent and Biggs. Biggs demands his money; and there is a shootout with many casualties. Sonny chases Vincent but is eluded by him. The owner of the diamonds breaks into Vincent's home and confronts him as he is packing away his money, but he kills him. Sonny ambushes Vincent just as he is about to open his car door. Sonny dowses him in oil and asks Vincent to dig his own grave. Vincent confesses that he was forced to kill Sonny and Dave because Saunders had threatened to kill his father; and that he needed all of the money to get out of trouble. Sonny spares his life. In the next scene, pans to the prison where Vincent's father is and he is murdered by another inmate. Dave's girlfriend receives the package with the Teddy bear with the money put there by Sonny. Sonny takes the money from the locker and quips "An eye for an eye leaves everyone blind. As i was not my brother's keeper, neither was I his killer. I could live with the fact that Vincent was still alive. Question was, could he?" Sonny drives off - cut to credits.
Cast
50 Cent as Sonny
Bruce Willis as Biggs
Ryan Phillippe as Vincent
Jenna Dewan as Mia
Randy Couture as Petey
James Remar as William
Brett Granstaff as Dave
Will Yun Lee as Joey
Shaun Toub as Roth
Susie Abromeit as Valerie
Rory Markham as Markus
Jay Karnes as Russell
Ambyr Childers as Waitress Haley
Omar Dorsey as G Money
Richard Goteri as John R
Michael Mili as Gangster 1
Production
Filming began in November 2010 in Grand Rapids, Michigan. Set Up is the first film in a $200 million deal with the production companies; Randall Emmett and 50 Cent's Cheetah Vision and George Furla's Hedge Fund Film Partners. Lionsgate distributed the film in the United States and Canada under the Grindstone Entertainment Group label and in a few international territories including the UK.
Box office
As of November 11, 2022, Setup grossed $2,140,476 in the United Arab Emirates, Russia, Spain, Portugal, Hungary, and Lebanon.
References
External links
Setup at IMDb
Setup at Rotten Tomatoes
Text from Setup (2011 film) on Wikipedia, licensed CC BY-SA 4.0. https://en.wikipedia.org/wiki/Setup_(2011_film)
Trivia
- It cost US$ 20 million and grossed US$ 2.1 million in theaters — 0.1 times its budget.
- It premiered on October 17, 2011, a Monday.
- It runs 1h25 — short for a feature film.
- As of September 20, 2026, it is available in Brazil by subscription on Amazon Prime Video.
- This film's quiz has 13 questions — enough to play more than once without repeats.
Production
- StudiosGrindstone Entertainment Group, Cheetah Vision, Paradox Entertainment, Gunny Entertainment, Hedge Fund Film Partners, Action Jackson Films
- CountriesUnited States
- LanguagesEnglish
- BudgetUS$ 20,000,000
- Box officeUS$ 2,128,186
- StatusReleased
More about this film
Set in
- Detroit
Where to watch
Videos
Photos
Cast
-
50 Cent
Sonny -
Ryan Phillippe
Vincent -
Bruce Willis
Biggs -
James Remar
William -
Randy Couture
Petey -
Will Yun Lee
Joey -
Shaun Toub
Roth -
Susie Abromeit
Valerie -
Jay Karnes
Russel -
Jordan Trovillion
Kelli -
Ambyr Childers
Haliey -
Jenna Dewan
Mia -
Omar J. Dorsey
G Money -
Theo Kypri
The Courier - Richard Goteri John R
-
Rory Markham
Markus -
Brett Granstaff
Dave Hall -
Ralph Lister
Professor - Alex Safi Frank
-
Rich Komenich
Saunders
Quiz about this movie
Questions from the whole catalogue.
Play nowIf you liked this one
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Roubo Entre Ladrões
6.0
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Os Implacáveis
7.1
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Caos e Destruição
6.4
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O Troco
6.8
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Nem um Passo em Falso
6.4
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O Alfaiate
7.1
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Código do Silêncio
5.9
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Velocidade Total
5.9
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Rookie: Um Profissional do Perigo
5.9
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Wheelman: Motorista de Fuga Action from the 2010s
6.1
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Triple 9: Polícia em Poder da Máfia Action from the 2010s
6.0
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Ruas em Guerra Drama from the 2010s
6.8
Tags
Crew
- Steve Gainer Cinematography
- Mike Gunther Director
- Mark Stevens Editing
- 50 Cent Producer
- George Furla Producer
- Randall Emmett Producer
- Andrew Grush Original music
- Taylor Stewart Original music
- Mike Behrman Writer
- Mike Behrman Screenplay
- Mike Gunther Writer
- Mike Gunther Screenplay
Questions about this film
What is Setup about?
Setup: A group of friends plan out a detailed heist that turns deadly when one betrays the other by taking off with the goods. Taking matters into his own hands, Sonny seeks out his revenge teaming up with the most dangerous mob boss in town to get back what is rightfully his. When he finally comes face to face with his long…
Who directed Setup?
Setup was directed by Mike Gunther in 2011.
Who stars in Setup?
The cast of Setup includes 50 Cent, Ryan Phillippe, Bruce Willis, James Remar and Randy Couture.
How long is Setup?
Setup runs for 85 minutes, or 1h25.
How much did Setup cost and how much did it make?
Setup had a budget of US$ 20,000,000 and took US$ 2,128,186 at the box office.
Where can I watch Setup?
Setup is available on Amazon Prime Video and Amazon Prime Video with Ads. Availability changes often: the list on this page is the most recent we received.
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Page updated on 09/10/2026.
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